What is Advertising Photography?

The world of advertising photography is broader than the narrower array of techniques used in commercial photography for AlbElite Design and Photography Studio. The advertising photographer uses a wide variety of photographs to sell not only products but lifestyles, concepts and ideas. The advertising photographer has greater creative freedom to interpret how products, services, lifestyles and ideas can be presented photographically. Advertising photographers are often experts at marketing, layout, business management and sales trends. An estimated 80 percent of all advertising campaigns use photography, this category is one of the most important side of our company.

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Selling a Product

Advertising photographs of product lines, or of individual products, can either focus upon the design of the product (for example the sleekness of a kettle, or the depth of carpet fibers), or upon the use of the product (for example, the functions on an iPhone, or playing games on the Wii). Product advertising photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product.

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Promoting a Business

Businesses may want to use advertising photography to promote themselves, or particular aspects of their work. There is a difference between advertising photography, which is often performed in a studio or isolated environment, and industrial photography, which often takes place on the site or factory floor. Most advertising photography professionals will not take on an industrial photographic shoot. A common method of promoting businesses is through architectural and building photography, where the business can be seen as a product.

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Food Photographs for Menus

Food can be photographed to promote menus or for use in culinary sections of magazines: these shots can either focus upon the food, rather like catalog shots of clothes, or they can take in the mood and feel of a venue. Food photography can be performed by those with knowledge of nature or still-life shots. Food made by the restaurant should be photographed there, so the photographer will need to have portable lighting and backgrounds for the photographs.

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Fashion Photography

Fashion photography is probably the best known type of advertising photography, as these types of photographs show up in advertisements as well as editorials in magazines. There are a range of styles and techniques in commercial fashion photography, from catalogue photographs which attempt to show the entire detail of clothing, to editorial shots, which attempt to use the clothes in unusual and dynamic ways.

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Portrait Photography

Fashionable since photography was invented in the nineteenth century, family portraits by professional photographers remain one of the most lucrative areas in the industry. Often not thought of as commercial photography, family portraits and wedding photographs are popular, so it is important to understand how to light the human body, and to arrange families into traditional or fashionable poses. As portrait photography is so popular, there are a number of outlets which provide this service.

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